Assortment Strategy & Merchandise Sourcing

Product Development

Financial Growth & Open to Buy Strategy

Brand Positioning

Trend Forecasting

Ecommerce Management


Brand Positioning

Collection Editing

Wholesale & DTC Distribution Strategy

Cost & Pricing Analysis

Product Development

Sales Collateral Review


Gabriella Ainslie has the rare advantage of expertise from both a buyer’s perspective and a sales point of view. Listening to each client’s unique needs, she is able to guide clients towards thoughtful growth and brand expansion. Consulting brings together Gabriella’s willingness to get her hands dirty and the intrinsic pleasure she finds in treasure hunting.


Gabriella is the Director of Merchandise & Business Development for Sunroom. She’s also been the Retail Director for By George and the Buyer for Bunkhouse Hotels. Previously she was a key member of the buying teams for ABC Carpet & Home, and Terrain. Working in product development, merchandise selection & sourcing for these industry leaders has honed her aesthetic and business savvy. Her sales experience ranges from Fashion Week in Milan to high-level account management for the likes of The Container Store and Neiman Marcus.